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Marketing to the new super consumer Mom & kid

Marketing to the new super consumer Mom & kid

Coffey, Timothy J; Siegel, David L; Livingston, Greg

Book. English.
Published Ithaca, NY: Paramount Market Publishing, c2006
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Available at University Library.

  • University Library – Two available in Main 658.830852 COF

    Barcode Shelfmark Loan type Status
    3520564414 Main 658.830852 COF One week Available
    3520564245 Main 658.830852 COF One week Available

Details

Statement of responsibility: Tim Coffey, David Siegel and Greg Livingston
ISBN: 0976697327, 9780976697329
Note: Includes bibliographical references (p. 203-207) and index
Note: Hbk.
Physical Description: x, 221 p. ill. 24cm
Subject: Market segmentation; Consumer behavior; Child consumers; Marketing; Advertising and children; Women consumers