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Trillion dollar moms marketing to a new generation of mothers

Trillion dollar moms marketing to a new generation of mothers

Bailey, Maria T; Ulman, Bonnie W

Book. English.
Published Chicago, IL: Dearborn, c2005
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Available at University Library.

  • University Library – One available in Main 658.830852 BAI

    Barcode Shelfmark Loan type Status
    3520563894 Main 658.830852 BAI One week Available

Details

Statement of responsibility: Maria T. Bailey, Bonnie W. Ulman
ISBN: 1419504576, 9781419504570
Note: Hbk.
Note: Includes bibliographical references (p. 221-226) and index
Physical Description: xviii, 237 p. 24cm
Subject: Consumer behavior; Women consumers; Market segmentation; Child consumers; Marketing; Advertising and children