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Consumer behavior and marketing strategy

Consumer behavior and marketing strategy

Peter, J. Paul; Olson, Jerry C. (Jerry Corrie) 1944-

Book. English.
8th ed.
Published Boston, Mass.: Irwin McGraw-Hill, 2007 Published Maidenhead: McGraw-Hill Education, 2007
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Available at University Library.

  • University Library – Three available in Main 658.8342 PET

    Barcode Shelfmark Loan type Status
    3520485788 Main 658.8342 PET Reference Available
    3520472149 Main 658.8342 PET One week Available
    3520473888 Main 658.8342 PET One week Available

Details

Statement of responsibility: J. Paul Peter, Jerry C. Olson
ISBN: 007125935X, 9780071259354
Note: Includes bibliographical references and indexes
Note: Pbk.
Note: First published 1987
Note: Previous ed.: 2004
Physical Description: xxi, 555 p. ill. 26cm
Subject: Consumer behavior; Marketing Strategic planning; Consumer behaviour