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Consumer behaviour

Consumer behaviour

Evans, Martin (Martin J.); Foxall, G. R; Jamal, Ahmad 1965-

Book. English.
All formats and editions (2)
Published Chichester: John Wiley, c2006
Rated
from 2 users

Available at University Library.

  • University Library – One available in Main 658.8342 EVA

    Barcode Shelfmark Loan type Status
    3520418030 Main 658.8342 EVA One week Available
    352041804X Main 658.8342 EVA One week Overdue (was due back 24th November 2020)

Details

Statement of responsibility: Martin Evans, Ahmad Jamal, Gordon Foxall
ISBN: 0470093528, 9780470093528
Note: Pbk.
Note: Includes bibliographical references (p. [368]-388) and index
Physical Description: xv, 404 p. ill. 26cm
Subject: Consumer behavior
Alternative Title: Consumer behavior

Contents

  1. Individual aspects of consumer behaviour
  2. Social and group aspects of consumer behaviour
  3. Integrated approaches to consumer behaviour