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Arnould, Eric J; Price, Linda; Zinkhan, George M. (George Martin)

Book. English.
2nd ed.
All formats and editions (2)
Published Boston: McGraw-Hill/Irwin, c2004
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Available at University Library.

  • University Library – Three available in Main 658.8342 ARN

    Barcode Shelfmark Loan type Status
    3520485509 Main 658.8342 ARN One week Available
    3520485492 Main 658.8342 ARN One week Available
    3520485518 Main 658.8342 ARN One week Available


Statement of responsibility: Eric Arnould, Linda Price, George Zinkhan
ISBN: 0071214267, 0072537140, 9780071214261, 9780072537147
Note: Includes bibliographical references and indexes
Note: Hbk.
Physical Description: xxv, 845, [22] p. col. ill. 27cm
Series: McGraw-Hill/Irwin series in marketing
Subject: Consumer behavior; Consumer behavior United States