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Consumer behavior concepts and applications

Consumer behavior concepts and applications

Loudon, David L; Della Bitta, Albert J

Book. English.
4th ed.
Published New York: McGraw-Hill, c1993
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Details

Statement of responsibility: David L. Loudon, Albert J. Della Bitta
ISBN: 0070387672, 0071125116, 9780070387676, 9780071125116
Note: Includes bibliographical references (p. 733-782) and index
Physical Description: xxiii, 788 p. ill. (some col.) 27 cm
Series: McGraw-Hill series in marketing
Subject: Consumer behaviour; Consumer behaviour United States Case studies