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Consumer tribes

Consumer tribes

Shankar, Avi; Kozinets, Robert; Cova, Bernard

Book. English.
Published Amsterdam; London: Butterworth-Heinemann, 2007
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Available at University Library.

  • University Library – Two available in Main 658.8342 CON

    Barcode Shelfmark Loan type Status
    3520689976 Main 658.8342 CON One week Available
    3520689985 Main 658.8342 CON One week Available

Details

Statement of responsibility: edited by Bernard Cova, Robert Kozinets, Avi Shankar
ISBN: 0750680245, 9780750680240
Note: Includes bibliographical references and index
Note: Pbk.
Physical Description: xvii, 339 p. ill. 24cm
Subject: Market segmentation; Consumer behavior