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Fan identification and sponsorship investigating the effctiveness of fan identification in sport sponsorship

Fan identification and sponsorship investigating the effctiveness of fan identification in sport sponsorship

Aung, Kyaw Myo; Liao, Chung-Hsiung

Book. English.
Published Saarbrücken, Germany: VDM Verlag Dr. Müller, c2008
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Available at University Library.

  • University Library – One available in Main 796.0698 AUN

    Barcode Shelfmark Loan type Status
    3520710970 Main 796.0698 AUN One week Available

Details

Statement of responsibility: Kyaw Myo Aung, Chung-Hsiung Liao
ISBN: 3836483599, 9783836483599
Note: Includes bibiligraphical references (p. 78-86)
Note: Pbk.
Physical Description: v, 117 p. ill. 23cm
Subject: Sports Economic aspects; Sports Social aspects; Sports spectators; Sports Marketing; Sports spectators Psychology
Alternative Title: Fan identification and sponsorship investigating the effectiveness of fan identification in sport sponsorship