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The behavioral economics of brand choice

The behavioral economics of brand choice

Foxall, G. R

Book. English.
Published Basingstoke: Palgrave Macmillan, 2007
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Available at University Library.

  • University Library – One available in Main 658.8343 FOX

    Barcode Shelfmark Loan type Status
    3520849608 Main 658.8343 FOX One week Available


Statement of responsibility: Gordon R. Foxall ... [et al.]
ISBN: 0230006833, 9780230006836
Note: Hbk.
Note: Includes bibliographical references and index
Physical Description: xix, 292 p. ill. 23cm
Subject: Consumer behavior; Brand choice