Details
Statement of responsibility: Sarah Banet-Weiser
Copyright: 2007
ISBN: 0822339765, 0822339935, 9780822339762, 9780822339939
Note:
Includes bibliographical references and index
Note:
Pbk.
Physical Description:
xiv, 276 p. ill. 25cm
Series:
Console-ing passions
Subject:
Nickelodeon (Television network); Child consumers United States; Television programs for children United States
Contents
- "We, the people of Nickelodeon" : theorizing empowerment and consumer citizenship
- The success story : Nickelodeon and the cable industry
- The Nickelodeon brand : buying and selling the audience
- Girls rule! : gender, feminism, and Nickelodeon
- Consuming race on Nickelodeon
- Is Nick for kids? : irony, camp, and animation in the Nickelodeon brand
- Conclusion : kids rule : the Nickelodeon universe.