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Consumer behavior & marketing strategy

Consumer behavior & marketing strategy

Peter, J. Paul; Olson, Jerry C. (Jerry Corrie) 1944-

Paperback, Book. English.
9th ed. [International ed.
Published Boston, Mass.: McGraw-Hill, 2010
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Details

    Statement of responsibility: J. Paul Peter, Jerry C. Olson
    ISBN: 0071267816, 9780071267816
    Note: Includes bibliographical references and index
    Note: "International edition"--Cover
    Note: Pbk.
    Physical Description: xix, 554 p. ill. 25cm
    Subject: Marketing Strategic planning; Marketing; Consumer behaviour; Consumer behavior
    Alternative Title: Consumer behavior and marketing strategy