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Consumer behavior & marketing strategy

Consumer behavior & marketing strategy

Peter, J. Paul; Olson, Jerry C. (Jerry Corrie) 1944-

Paperback, Book. English.
9th ed. [International ed.
Published Boston, Mass.: McGraw-Hill, 2010
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Details

Statement of responsibility: J. Paul Peter, Jerry C. Olson
ISBN: 0071267816, 9780071267816
Note: Includes bibliographical references and index
Note: "International edition"--Cover
Note: Pbk.
Physical Description: xix, 554 p. ill. 25cm
Subject: Marketing Strategic planning; Marketing; Consumer behaviour; Consumer behavior
Alternative Title: Consumer behavior and marketing strategy