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Marketing through turbulent times

Marketing through turbulent times

Darroch, Jenny

Hardback, Book. English.
Published Basingstoke: Palgrave Macmillan, c2010
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Available at University Library.

  • University Library – Two available in Main 658.8 DAR

    Barcode Shelfmark Loan type Status
    3520880662 Main 658.8 DAR One week Available
    3520880653 Main 658.8 DAR One week Available

Details

Statement of responsibility: Jenny Darroch
ISBN: 0230237304, 9780230237308
Note: Includes bibliographical references (p. 159-169) and index
Note: Hbk.
Physical Description: xvi, 176 p. ill. 24cm
Subject: Business logistics; Consumers Attitudes

Contents

  1. Machine generated contents note: Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions.
  2. Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions