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The Theory of buyer behavior

The Theory of buyer behavior

Howard, John A. (John Arnold) 1915-; Sheth, Jagdish N

Book. English.
Published Wiley, 1969
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Available at University Library.

  • University Library – One available in Main 658.834 HOW

    Barcode Shelfmark Loan type Status
    3520900210 Main 658.834 HOW Four week Available

Details

Statement of responsibility: by John A.Howard and Jagdish N. Sheth
ISBN: 0471416576, 9780471416579
Note: Hbk.
Physical Description: 458 p. ill. 24cm
Series: The Wiley marketing series
Subject: Consumer behavior