Details
Statement of responsibility: edited by Luis Araujo, John Finch and Hans Kjellberg
ISBN: 0199578060, 0199578079, 9780199578061, 9780199578078
Note:
Includes bibliographical references and index
Note:
Pbk.
Physical Description:
xv, 275 p. ill. 24cm
Subject:
Marketing Social aspects; Marketing Philosophy