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Strategic marketing decisions, 2007-2008

Strategic marketing decisions, 2007-2008

Doole, Isobel; Lowe, Robin 1945-; Chartered Institute of Marketing

eBook, Paperback, Electronic resource, Book. English. Electronic books.
Published Amsterdam; London: Butterworth-Heinemann, 2007
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  • Electronic Resource – One available in Main 658.802

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Statement of responsibility: Isabel Doole and Robin Lowe
ISBN: 0080561187, 0750684151, 9780080561189, 9780750684156
Note: Includes bibliographical references and index.
Physical Description: x, 307 p.
Series: Official CIM coursebook
Subject: Marketing Management; Marketing Management Examinations Study guides.; Strategic planning Examinations Study guides.; Strategic planning
Reproduction: Electronic reproduction. Dawson Books. Mode of access: World Wide Web.
Series Title: The official CIM coursebook