Details
Statement of responsibility: Sandra Oliver
ISBN: 074945640X, 0749458658, 9780749456405, 9780749458652
Note:
Previous ed.: 2007
Note:
Published in association with the Chartered Institute of Public Relations
Note:
Includes bibliographical references and index
Physical Description:
xvi, 188 p. ill. 24cm
Series:
PR in practice series
Subject:
Public relations; Strategic planning
Reproduction:
Electronic reproduction Dawson Books Mode of access: World Wide Web