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Understanding digital marketing; marketing strategies for engaging the digital generation

Understanding digital marketing; marketing strategies for engaging the digital generation

Ryan, Damian; Jones, Calvin

eBook, Paperback, Hardback, Electronic resource, Book. English. Electronic books.
2nd ed.
All formats and editions (3)
Published London: Kogan Page, 2012
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Available at all branches.

  • Electronic Resource – One available in Main 658.872 RYA

    Barcode Shelfmark Loan type Status
    MQ600918 Main 658.872 RYA Ebook Available
  • University Library – One available in Main 658.872 RYA

    Barcode Shelfmark Loan type Status
    3521326763 Main 658.872 RYA One week Available

Details

Statement of responsibility: Damian Ryan and Calvin Jones
ISBN: 0749453893, 0749464275, 0749464283, 9780749453893, 9780749464271, 9780749464288
Note: Includes index
Note: Previous ed.: 2009
Physical Description: xv, 283 p. ill. 24cm
Subject: Marketing Management; Strategic planning; Social media; Internet marketing
Reproduction: Electronic reproduction Dawson Books Mode of access: World Wide Web