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Cultural strategy using innovative ideologies to build breakthrough brands

Cultural strategy using innovative ideologies to build breakthrough brands

Holt, Douglas B; Cameron, Douglas

eBook, Hardback, Electronic resource, Book. English. Electronic books.
All formats and editions (2)
Published Oxford: Oxford University Press, 2010
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  • Electronic Resource – One available in Main 658.827 HOL

    Barcode Shelfmark Loan type Status
    MQ600931 Main 658.827 HOL Ebook Available

Details

Statement of responsibility: Douglas Holt and Douglas Cameron
ISBN: 0191616338, 019958740X, 9780191616334, 9780199587407
Note: Includes bibliographical references and index
Physical Description: xv, 387 p. ill.
Subject: Branding (Marketing) Case studies; Marketing Social aspects; Branding (Marketing)
Reproduction: Electronic reproduction Dawson Books Mode of access: World Wide Web