Details
Statement of responsibility: Philip Kotler, David Hessekiel & Nancy R. Lee
ISBN: 1118206681, 111822860X, 9781118206683, 9781118228609
Note:
Includes bibliographical references and index
Physical Description:
vi, 282 p. ill. (some col.)
Subject:
Marketing Social aspects; Relationship marketing; Social responsibility of business
Reproduction:
Electronic reproduction Dawson Books Mode of access: World Wide Web