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Good works! marketing and corporate initiatives that build a better world... and the bottom line

Good works! marketing and corporate initiatives that build a better world... and the bottom line

Kotler, Philip; Hessekiel, David 1960-; Lee, Nancy 1945-

eBook, Hardback, Electronic resource, Book. English. Electronic books.
Published Hoboken, N.J.: Wiley, 2012
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  • Electronic Resource – One available in Main 658.802 KOT

    Barcode Shelfmark Loan type Status
    MQ604309 Main 658.802 KOT Ebook Available

Details

Statement of responsibility: Philip Kotler, David Hessekiel & Nancy R. Lee
ISBN: 1118206681, 111822860X, 9781118206683, 9781118228609
Note: Includes bibliographical references and index
Physical Description: vi, 282 p. ill. (some col.)
Subject: Marketing Social aspects; Relationship marketing; Social responsibility of business
Reproduction: Electronic reproduction Dawson Books Mode of access: World Wide Web