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Winning in emerging markets a road map for strategy and execution

Winning in emerging markets a road map for strategy and execution

Khanna, Tarun; Palepu, Krishna G. 1954-; Bullock, Richard J

Hardback, Book. English.
Published Boston, Mass.: Harvard Business, c2010
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Available at University Library.

  • University Library – One available in Main 658.401209 KHA

    Barcode Shelfmark Loan type Status
    3521287196 Main 658.401209 KHA One week Available

Details

Statement of responsibility: Tarun Khanna, Krishna G. Palepu with Richard J. Bullock
ISBN: 1422166953, 9781422166956
Note: Includes bibliographical references and index
Physical Description: xii, 247 p. ill. 24cm
Subject: Commerce; Marketing Management; Globalization Economic aspects; International business enterprises

Contents

  1. Introduction
  2. The nature of institutional voids in emerging markets
  3. Spotting and responding to institutional voids
  4. Exploiting institutional voids as business opportunities
  5. Multinationals in emerging markets
  6. Emerging giants : competing at home
  7. Emerging giants : going global
  8. The emerging arena.