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Marketing across cultures

Marketing across cultures

Usunier, Jean-Claude; Lee, Julie Anne

eBook, Paperback, Hardback, Electronic resource, Book. English.
Sixth edition
All formats and editions (2)
Published Harlow: Pearson, 2013
Rated
from 2 users

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  • Electronic Resource – Four available in Main 658.84 USU

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Details

Statement of responsibility: Jean-Claude Usunier, Julie Anne Lee
ISBN: 0273757733, 0273757768, 0273781022, 1299283020, 9780273757733, 9780273757764, 9780273781028, 9781299283022
Note: Includes bibliographical references and index
Note: Previous edition: 2009
Note: Title from ebook title screen.
Physical Description: xviii, 478 pages illustrations (black and white) 25cm
Subject: International business enterprises; Electronic books; Export marketing Social aspects; Intercultural communication; International business enterprises Social aspects; Marketing Cross-cultural studies
Reproduction: Electronic reproduction Dawson Books Mode of access: World Wide Web