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The new strategic brand management: advanced insights and strategic thinking/ Jean-Noël Kapferer

The new strategic brand management: advanced insights and strategic thinking/ Jean-Noël Kapferer

Kapferer, Jean-Noël

eBook, Paperback, Electronic resource, Book. English. Electronic books.
5th ed.
Published London: Kogan Page, 2012
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Details

Statement of responsibility: Jean-Noël Kapferer
ISBN: 0749465158, 0749465166, 9780749465155, 9780749465162
Note: Includes bibliographical references and index
Note: Pbk.
Note: Previous ed.: 2008
Physical Description: xviii, 494 p. ill. 25cm
Subject: Product management; Brand name products; Strategic planning
Reproduction: Electronic reproduction Dawson Books Mode of access: World Wide Web