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Advertising and the mind of the consumer: what works, what doesn't, and why/ Max Sutherland

Advertising and the mind of the consumer: what works, what doesn't, and why/ Max Sutherland

Sutherland, Max

Paperback, Book. English.
Revised 3rd international edition
Published Crows Nest, N.S.W.: Allen & Unwin, 2008
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Available at University Library.

  • University Library – One available in Main 659.1019 SUT

    Barcode Shelfmark Loan type Status Notes
    3521642830 Main 659.1019 SUT One week Available
    3521189011 Main 659.1019 SUT Four week Due back 7th March More Books purchase
    3521404181 Main 659.1019 SUT Four week Due back 24th March

Details

Statement of responsibility: Max Sutherland
ISBN: 1741755999, 9781741755992
Note: Includes bibliographical references and index
Note: Previous ed.: London: Kogan Page, 2000
Note: Pbk.
Physical Description: xii, 366 p. ill. 23cm
Subject: Advertising; Consumers Psychology; Consumers Attitudes; Advertising Psychological aspects