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Consumer behavior/ Leon G. Schiffman, Joseph Wisenblit

Consumer behavior/ Leon G. Schiffman, Joseph Wisenblit

Schiffman, Leon G. author; Wisenblit, Joseph author

eBook, Paperback, Electronic resource, Book. English. Electronic books.
Eleventh edition ; Global edition
Published Boston, Mass.; London: Pearson Education, c2015
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Details

Statement of responsibility: Leon G. Schiffman, Joseph Wisenblit
ISBN: 0273787136, 0273787322, 9780273787136, 9780273787327
Note: Includes bibliographical references and indexes
Note: Pbk.
Note: Previous ed.: 2010
Physical Description: 492 pages illustrations 28cm
Subject: Motivation research (Marketing); Consumer behavior
Reproduction: Electronic reproduction Dawson Books Mode of access: World Wide Web