Cultural strategy using innovative ideologies to build breakthrough brands

Holt, Douglas B; Cameron, Douglas

Book. English.

Published Oxford: Oxford University Press, 2012

Available at University Library.

Barcode	Shelfmark	Loan type	Status
3521350557	Main 658.827 HOL	One week	Available

Details

Statement of responsibility: Douglas Holt and Douglas Cameron

ISBN: 0199655855, 9780199655854

Note: Includes bibliographical references and index

Note: Pbk.

Physical Description: xv, 387 p. ill. 24cm

Subject: Branding (Marketing); Marketing Social aspects; Branding (Marketing) Case studies