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Cultural strategy using innovative ideologies to build breakthrough brands

Cultural strategy using innovative ideologies to build breakthrough brands

Holt, Douglas B; Cameron, Douglas

Book. English.
All formats and editions (2)
Published Oxford: Oxford University Press, 2012
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Available at University Library.

  • University Library – One available in Main 658.827 HOL

    Barcode Shelfmark Loan type Status
    3521350557 Main 658.827 HOL One week Available

Details

Statement of responsibility: Douglas Holt and Douglas Cameron
ISBN: 0199655855, 9780199655854
Note: Includes bibliographical references and index
Note: Pbk.
Physical Description: xv, 387 p. ill. 24cm
Subject: Branding (Marketing); Marketing Social aspects; Branding (Marketing) Case studies