Details
Statement of responsibility: John Thompson, Jonathan M. Scott, Frank Martin
ISBN: 1408064022, 9781408064023
Note:
Pbk.
Note:
Previous edition: published as by John Thompson & Frank Martin. Andover: South-Western Cengage Learning, 2010
Note:
Includes bibliographical references and index
Physical Description:
xxvi, 621 p. illustrations (black and white, and colour) 26cm
Subject:
Strategic planning; Business planning