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Consumer behavior and culture: consequences for global marketing and advertising/ Marieke de Mooij

Consumer behavior and culture: consequences for global marketing and advertising/ Marieke de Mooij

Mooij, Marieke K. de, 1943-

Book. English.
Second edition
Published Los Angeles, [Calif.; London: SAGE, c2011
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Available at University Library.

  • University Library – Four available in Main 658.8342 MOO

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    3521560188 Main 658.8342 MOO One week Available
    3521560197 Main 658.8342 MOO One week Available
    352156016X Main 658.8342 MOO One week Available
    3521560179 Main 658.8342 MOO One week Available

Details

Statement of responsibility: Marieke de Mooij
ISBN: 1412979900, 9781412979900
Note: Includes bibliographical references and index.
Note: Previous ed.: 2004.
Physical Description: xv, 400 p. : ill. ; 24 cm.
Subject: Business and Management.; Consumers Psychology.; Consumer behavior Cross-cultural studies.; Marketing.