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Consumer behaviour: a European perspective

Consumer behaviour: a European perspective

Solomon, Michael R., author; Bamossy, Gary J., 1949- author; Hogg, Margaret K., author; Askegaard, Soren, author

eBook, Paperback, Electronic resource, Book. English. Electronic books.
Sixth edition.
All formats and editions (6)
Published Harlow: Pearson Education, 2016
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Details

Statement of responsibility: Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg
ISBN: 1292116722, 1292116757, 9781292116723, 9781292116754
Note: Includes bibliographical references and indexes.
Note: "Authorised adaptation from the United States edition, entitled Consumer Behaviour, [twelfth] edition"--Title page verso.
Note: Previous edition: 2014.
Physical Description: 1 online resource (xxv, 706 pages) : illustrations (colour), maps (colour) 27cm
Subject: Consumer behavior Europe.
Alternative Title: Consumer behavior
Reproduction: Electronic reproduction. Dawson Books. Mode of access: World Wide Web.