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Marketing to millennials: reach the largest and most influential generation of consumers ever

Marketing to millennials: reach the largest and most influential generation of consumers ever

Fromm, Jeff, author; Garton, Christie, author

eBook, Hardback, Electronic resource, Book. English. Electronic books.
Published New York: AMACOM,, American Management Association, [2013]
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  • Electronic Resource – One available in Main 658.834084 FRO

    Barcode Shelfmark Loan type Status Notes
    Main 658.834084 FRO Ebook Available More Books purchase

Details

Statement of responsibility: Jeff Fromm and Christie Garton
ISBN: 0814433227, 0814433235, 9780814433225, 9780814433232
Note: Includes bibliographical references (pages 179-191) and index.
Physical Description: 1 online resource (xix, 202 pages) : illustrations.
Subject: Young adult consumers Attitudes.; Target marketing.; Consumer behavior.; Generation Y Attitudes.
Reproduction: Electronic reproduction. Dawson Books. Mode of access: World Wide Web.