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Managerial economics and business strategy

Managerial economics and business strategy

Baye, Michael R., 1958- author; Prince, Jeff, author

This textbook provides students with the tools from intermediate microeconomics, game theory, and industrial organisation to make sound managerial decisions. It contains real-world examples, frontier research and an inclusion of modern topics, as well as balanced coverage of traditional and modern microeconomic tools

Book. English.
International edition.
Published New York, NY: McGraw-Hill Education, [2017]
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Available at University Library.

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Details

Statement of responsibility: Michael R. Baye, Jeffrey T. Prince
ISBN: 1259251381, 9781259251382
Intended audience: Specialized.
Note: Previous edition: New York: McGraw-Hill Irwin, 2014.
Note: Includes bibliographical references and index.
Physical Description: xxvii, 548 pages : illustrations (black and white, and colour) ; 26 cm
Subject: Industry.; Managerial economics.; Strategic planning.