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Brand sense: sensory secrets behind the stuff we buy

Brand sense: sensory secrets behind the stuff we buy

Lindström, Martin, 1970-

Book. English.
2nd edition.
Published London: Kogan Page, 2010
Rated
from 1 user

Available at University Library.

  • University Library – Two available in Main 658.827 LIN

    Barcode Shelfmark Loan type Status
    3521702513 Main 658.827 LIN Four week Available
    3521702522 Main 658.827 LIN Four week Available

Details

Statement of responsibility: Martin Lindstrom
ISBN: 0749460571, 9780749460570
Note: Includes bibliographical references and index.
Note: Previous ed.: 2005.
Physical Description: x, 175 p. : ill. ; 22 cm.
Subject: Advertising Psychological aspects.; Senses and sensation.; Consumer behavior.; Advertising Brand name products.; Brand name products.; Business and Management.