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The psychology of advertising

The psychology of advertising

Fennis, Bob Michaël, 1968- author; Stroebe, Wolfgang, author; ProQuest (Firm)

eBook, Paperback, Hardback, Electronic resource, Book. English.
Second edition.
All formats and editions (2)
Published London, [England; New York, New York: Routledge, 2016
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Statement of responsibility: Bob M. Fennis and Wolfgang Stroebe
ISBN: 1317398955, 1848723059, 1848723067, 9781317398950, 9781848723054, 9781848723061
Note: Description based on print version record.
Note: Includes bibliographical references and index.
Physical Description: 1 online resource (451 pages) : illustrations
Subject: Consumers Attitudes.; Advertising Psychological aspects.