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The psychology of advertising

The psychology of advertising

Fennis, Bob Michaël, 1968- author; Stroebe, Wolfgang, author; ProQuest (Firm)

eBook, Paperback, Hardback, Electronic resource, Book. English.
Second edition.
All formats and editions (2)
Published London, [England; New York, New York: Routledge, 2016
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Available at all branches.

  • Electronic Resource – One available in Main 659.1019 FEN

    Barcode Shelfmark Loan type Status
    Main 659.1019 FEN Ebook Available

  • University Library – Two available in Main 659.1019 FEN

    Barcode Shelfmark Loan type Status
    3521849014 Main 659.1019 FEN One week Available
    3521849909 Main 659.1019 FEN Four week Available
    3521849005 Main 659.1019 FEN Four week Due back 24th March

Details

Statement of responsibility: Bob M. Fennis and Wolfgang Stroebe
Copyright: 2016
ISBN: 1317398955, 1848723059, 1848723067, 9781317398950, 9781848723054, 9781848723061
Note: Description based on print version record.
Note: Includes bibliographical references and index.
Physical Description: 1 online resource (451 pages) : illustrations
Subject: Consumers Attitudes.; Advertising Psychological aspects.