Statement of responsibility: Gregg L. Witt and Derek E. Baird
ISBN: 0749482486, 0749482494, 9780749482480, 9780749482497
Title from ebook title screen.
Description based on print version record.
Includes bibliographical references and index.
1 online resource (257 pages)
Consumer behavior.; Advertising and youth.; Branding (Marketing); Consumers' preferences.