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The Gen Z frequency: how brands tune in and build credibility

The Gen Z frequency: how brands tune in and build credibility

Witt, Gregg L., author; Baird, Derek E., author; ProQuest (Firm)

eBook, Electronic resource, Book. English.
Published London, England; New York, New York; New Delhi, India: Kogan Page, 2018
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  • Electronic Resource – One available in Main 658.827 WIT

    Barcode Shelfmark Loan type Status
    Main 658.827 WIT Ebook Available

Details

Statement of responsibility: Gregg L. Witt and Derek E. Baird
ISBN: 0749482486, 0749482494, 9780749482480, 9780749482497
Note: Title from ebook title screen.
Note: Description based on print version record.
Note: Includes bibliographical references and index.
Physical Description: 1 online resource (257 pages)
Subject: Consumer behavior.; Advertising and youth.; Branding (Marketing); Consumers' preferences.