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Nation branding: concepts, issues, practice

Nation branding: concepts, issues, practice

Dinnie, Keith, author

'Nation Branding' is a comprehensive text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations - as opposed to the more usual context of products, services, or companies

Paperback, Book. English.
Second edition.
Published London: Routledge, 2015
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  • University Library – Earliest copy due back 5th March

    Barcode Shelfmark Loan type Status
    3521967237 Main 658.827 DIN One week Due back 5th March

Details

Statement of responsibility: Keith Dinnie
ISBN: 1138775843, 9781138775848
Intended audience: Specialized.
Note: Includes bibliographical references and index.
Note: Previous edition: Amsterdam: Butterworth-Heinemann, 2008.
Physical Description: 306 pages : illustrations (black and white)
Subject: Branding (Marketing); International relations.; Politics and Government.; Place marketing.; Nation-state.