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Consumer behavior & culture: consequences for global marketing and advertising

Consumer behavior & culture: consequences for global marketing and advertising

Mooij, Marieke K. de, 1943- author

Marieke de Mooij's book continues to explore how cultural influences can affect consumer behaviour. She uses her own model of consumer behaviour to answer the fundamental questions about consumption - what people buy, why they buy it, and how

Paperback, Book. English.
3rd edition.
Published Los Angeles: SAGE, 2019
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Available at University Library.

  • University Library – Three available in Main 658.8342 MOO

    Barcode Shelfmark Loan type Status
    3522037105 Main 658.8342 MOO One week Available
    3522022998 Main 658.8342 MOO One week Available
    3522022989 Main 658.8342 MOO One week Available

Details

Statement of responsibility: Marieke de Mooij
ISBN: 1544318162, 9781544318165
Intended audience: Specialized.
Note: Previous edition: 2010.
Note: Includes bibliographical references and index.
Physical Description: xvii, 451 pages : illustrations (black and white) ; 23 cm
Subject: Consumer behavior Cross-cultural studies.; Consumers Psychology.; Marketing.; Business and Management.