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Organizational crisis communication. 14: A multivocal approach

Organizational crisis communication. 14: A multivocal approach

Frandsen, Finn, author

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. When a crisis breaks out, it's not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond. This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more dynamic and complex understanding of organizational crises if we focus not only on the communication produced by the organization but also take into account the many other voices who start communicating when a crisis breaks out. It provides: An in-depth overview of the five key dimensions of organizational crises, crisis management and crisis communication; A comprehensive introduction to the theory of the Rhetorical Arena and the multivocal approach to crisis communication, including some of the most important voices inside the arena; A series of important international case studies and case examples in each chapter. Suitable for students studying crisis communication modules on corporate communication, public relations, and management and organization studies courses

eBook, Electronic resource, Book. English.
Published London: SAGE Publications, 2016
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Details

ISBN: 1446297063, 9781446297063, 9781473933910
Physical Description: 1 online resource (280 pages) : illustrations
Series: Core textbook
Subject: Business & Management. Public Relations