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Consumer involvement concepts and research

Consumer involvement concepts and research

Laaksonen, Pirjo

Book. English.
Published London: Routledge, 1994
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Available at University Library.

  • University Library – One available in Main 658.8343 LAA

    Barcode Shelfmark Loan type Status
    3501121476 Main 658.8343 LAA One week Available

Details

Statement of responsibility: Pirjo Laaksonen
ISBN: 0415097606, 9780415097604
Note: Includes bibliographical references and index
Physical Description: viii,220p
Subject: Marketing; Consumer behaviour