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Consumer involvement concepts and research
Book.
English.
Published
London: Routledge, 1994
Available at University Library.
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University Library
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One available in Main 658.8343 LAA Barcode Shelfmark Loan type Status 3501121476 Main 658.8343 LAA One week Available
Details
Statement of responsibility: Pirjo Laaksonen
ISBN: 0415097606, 9780415097604
Note:
Includes bibliographical references and index
Physical Description:
viii,220p
Subject:
Consumer behaviour; Marketing