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Understanding customers

Understanding customers

Rice, Chris; Rice, Chris; Chartered Institute of Marketing

Book. English.
2nd ed
Published Oxford: Butterworth-Heinemann, 1997
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Available at University Library.

  • University Library – One available in Main 658.8342 RIC

    Barcode Shelfmark Loan type Status
    350230877X Main 658.8342 RIC Four week Available


Statement of responsibility: Chris Rice
ISBN: 0750623225, 9780750623223
Note: Previous ed.: published as Consumer behaviour. 1993
Note: Bibliography: p307-308. - Includes index
Note: On t.p.: Published on behalf of the Chartered Institute of Marketing
Physical Description: vi,312p ill 24cm
Series: Marketing
Subject: Marketing Social aspects; Consumer behavior