Understanding customers

Rice, Chris; Rice, Chris; Chartered Institute of Marketing

Book. English.

2nd ed

Published Oxford: Butterworth-Heinemann, 1997

Available at University Library.

Barcode	Shelfmark	Loan type	Status
350230877X	Main 658.8342 RIC	Four week	Available

Details

Statement of responsibility: Chris Rice

ISBN: 0750623225, 9780750623223

Note: Bibliography: p307-308. - Includes index

Note: Previous ed.: published as Consumer behaviour. 1993

Note: On t.p.: Published on behalf of the Chartered Institute of Marketing

Physical Description: vi,312p ill 24cm

Series: Marketing

Subject: Consumer behavior; Marketing Social aspects