Skip to Content

Searching....

Commitment-led marketing the key to brand profits is in the customer's mind

Commitment-led marketing the key to brand profits is in the customer's mind

Hofmeyr, Jan; Rice, John

Book. English.
Published New York; Chichester: Wiley, 2000
Rate this

Available at all branches.

  • Holbeach Library – One available in Main 658.82 HOF

    Barcode Shelfmark Loan type Status
    3510068401 Main 658.82 HOF Four week Available
  • University Library – Three available in Main 658.8342 HOF and Main 658.82 HOF

    Barcode Shelfmark Loan type Status
    3510068439 Main 658.82 HOF Four week Available
    351006842X Main 658.82 HOF Four week Available
    3510068410 Main 658.8342 HOF Four week Available

Details

Statement of responsibility: Jan Hofmeyr and John Rice
ISBN: 0471495743, 9780471495741
Physical Description: 252p. 23cm
Subject: Consumer behavior