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Commitment-led marketing the key to brand profits is in the customer's mind

Commitment-led marketing the key to brand profits is in the customer's mind

Hofmeyr, Jan; Rice, John

Book. English.
Published New York; Chichester: Wiley, 2000
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  • Holbeach Library – One available in Main 658.82 HOF

    Barcode Shelfmark Loan type Status
    3510068401 Main 658.82 HOF Four week Available

  • University Library – Three available in Main 658.8342 HOF and Main 658.82 HOF

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Details

    Statement of responsibility: Jan Hofmeyr and John Rice
    ISBN: 0471495743, 9780471495741
    Physical Description: 252p. 23cm
    Subject: Consumer behavior