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Rethinking marketing towards critical marketing accountings

Rethinking marketing towards critical marketing accountings

Brownlie, Douglas T

Book. English.
Published London: Sage, 1999
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Available at University Library.

  • University Library – One available in Main 658.8 RET

    Barcode Shelfmark Loan type Status
    3502403015 Main 658.8 RET Four week Available

Details

Statement of responsibility: edited by Douglas Brownlie ... [et al.]
ISBN: 0803974906, 0803974914, 9780803974906, 9780803974913
Note: Includes bibliographical references and index
Physical Description: xii, 273 p ill 24 cm
Subject: Marketing; Consumer behavior