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Contemporary cases in consumer behavior

Contemporary cases in consumer behavior

Blackwell, Roger D. (Roger Dale) 1940-; Talarzyk, W. Wayne; Blackwell, Kristina S

Book. English.
4th ed
Published Fort Worth: Dryden Press; Harcourt Brace College Publishers, c1993
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Available at University Library.

  • University Library – One available in Main 658.8342 BLA

    Barcode Shelfmark Loan type Status
    350120947X Main 658.8342 BLA Four week Available


Statement of responsibility: Roger D. Blackwell, Kristina S. Blackwell, W. Wayne Talarzyk
ISBN: 0030970385, 9780030970382
Note: Includes bibliographical references
Physical Description: xiii, 526 p ill., maps 24 cm
Subject: Marketing research Case studies; Consumer behaviour Case studies