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Understanding consumer behaviour marketing lessons learned from understanding the consumer experience

Understanding consumer behaviour marketing lessons learned from understanding the consumer experience

Tom, Gail

Book. English.
Published Fort Worth; London: Harcourt College Publishers, 2001
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Available at University Library.

  • University Library – One available in Main 658.8342 TOM

    Barcode Shelfmark Loan type Status
    3510263225 Main 658.8342 TOM Four week Available

Details

    Statement of responsibility: Gail Tom
    ISBN: 0030321212, 9780030321214
    Note: Includes bibliographical references (p. 111-113) and index
    Note: Pbk.
    Physical Description: xxi, 121 p. ill. 24cm
    Subject: Marketing United States; Consumer behaviour United States