Skip to Content

Searching....

Diversity in advertising broadening the scope of research directions

Diversity in advertising broadening the scope of research directions

Williams, Jerome D. 1947-; Lee, Wei-Na 1957-; Haugtvedt, Curtis P. 1958-

Book.
Published Mahwah, N.J.: Lawrence Erlbaum, 2004
Rate this

Available at University Library.

  • University Library – One available in Main 659.108 WIL

    Barcode Shelfmark Loan type Status
    3520052843 Main 659.108 WIL One week Available

Details

Statement of responsibility: by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
ISBN: 0805847944, 9780805847949
Note: Hbk.
Series: Advertising and consumer psychology
Subject: Advertising Psychological aspects; Consumers Attitudes; Communication in marketing