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Consumer behavior

Consumer behavior

Blackwell, Roger D. (Roger Dale) 1940-; Miniard, Paul W; Engel, James F. (James Frederick) 1934-

9th ed.
Published Mason, Ohio: South-Western, c2001
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  • University Library – Two available in Main 658.8342 BLA

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Statement of responsibility: Roger D. Blackwell, Paul W. Miniard, James F. Engel
ISBN: 0030211085, 9780030211089
Note: Hbk.
Note: Includes bibliographical references and indexes
Physical Description: xx, 570 p. col. ill. 29cm
Subject: Marketing research; Consumer behavior